Want to know where we go wrong solving single-mindedly for parking, affordability, sustainability, accessibility and all the other stuff on urban planning’s high-priority list?
Consider the tomato. More specifically the winter tomato, as designed and manufactured in Florida.
In Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit, food writer Barry Estabrook shows how things go haywire when you’re determined to dumb down complexity. As Estabrook describes it, Florida tomato growers have one big advantage, a winter growing season, and one big marketing concept: A tomato defined by factory-perfect roundness and redness.