Call me naive.
When I was first exposed to the New Urbanism in the 1990s, it was as a 9 to 5 brand marketer with an appreciation for music and art. Killing time one day in my dentist’s waiting room, I stumbled upon “Bye-Bye Suburban Dream,” the cover story of the latest Newsweek magazine.
I still remember the feeling I had as I read it. Unbelievable, I thought. This is a movement pursuing places where people, community, beauty and culture are once again prioritized. Where the interconnected everyday human experiences that color our lives are valued. Where commerce and art can both thrive.