Nothing sells like predictability — that comforting sense that an investment is secure. And nothing delivers predictability like a PlaceMakers' Pattern Book.

A tool that's existed in a variety of forms for hundreds of years, pattern books are instruction manuals — rule books, if you will — that detail the specific design, planning and architecture principles associated with a particular place. Geared more to the everyman than the practitioner, pattern books have been responsible for some of the most beautifully executed houses ever done without architects.

Today, people think of community regulations in terms of covenants and restrictions, which are designed to ensure that no individual action detracts from the value of the community. But pattern books are different. Instead, they ensure that each individual action adds to the value of the community and, in the process, provide the kind of beauty, predictability and assurance that fosters sales. In fact, in addition to their primary role as a development and construction resource, pattern books often play double-duty as a key marketing tool.

By defining the appropriate patterns and elements of style, PlaceMakers' Pattern Books ensure that every structure in a project adds to a collective architectural personality. One that, properly cultivated, can lead a place to be described as "charming" or "full of character."

It's what leads a place — perhaps your place — to become greatly loved. And wildly successful.