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audience analysis
September 27, 2012 | 12:01 am

Zoning Reform: Drilling down on key audiences

A couple of weeks ago we discussed the various audiences you must connect with when addressing zoning reform. As we noted, zoning reform is an extremely political, and often-fractious process because it affects the property values of landowners, the business plans of developers, and the legacy of the elected officials.

There are two audiences that have special communications needs: property owners and the developer community. These groups are frequently in conflict, and have impressive political power. Adoption of a new zoning code requires both groups to recognize their own success in the context of your efforts.

Making this happen requires you to be a quick study of their needs and goals.

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Category Back of the Envelope, Development, Planning and Design, Public Engagement, Public Policy2 CommentsTags audience analysis, code reform, community engagement, form-based code, Susan Henderson
September 6, 2012 | 8:27 am

Zoning Reform: Who do you think you’re talking to?

Changing a city or county zoning ordinance is more than just a change in code. It’s a change in paradigm for the development community. It’s a change in options and opportunities. It’s a change to the look and feel of the places everyday people call home.

But more than anything, it’s just change. And that can create a great deal of angst within a community.

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Category Back of the Envelope, Development, Public Engagement, Public Policy4 CommentsTags audience analysis, code reform, community engagement, form-based code, Susan Henderson

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