A couple of weeks ago we discussed the various audiences you must connect with when addressing zoning reform. As we noted, zoning reform is an extremely political, and often-fractious process because it affects the property values of landowners, the business plans of developers, and the legacy of the elected officials.
There are two audiences that have special communications needs: property owners and the developer community. These groups are frequently in conflict, and have impressive political power. Adoption of a new zoning code requires both groups to recognize their own success in the context of your efforts.
Making this happen requires you to be a quick study of their needs and goals.
