Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.
What counts as a win in public engagement?
It’s not uncommon for municipalities — and consultants — to “score” engagement as though it were a contest. The most points win. And you accumulate points by counting how many: How many notices issued and media employed. How many seats filled. How many ideas collected. How many tweets or page views. The bigger the numbers, the more successful the effort.
