Building a Custom, Multi-Century House for Under $80 a Square Foot

Affordability is a tough nut to crack. For decades, the production housing industry has operated under a simple premise: Americans value space above all else. If you want to make a house more affordable, you build the same house with lower quality materials and cheaper details.

Goodbye four-sides brick, hello one-side brick. Or no-sides brick.

It’s a perfectly sensical approach and, for some folks, it works out just fine. They get more house for the money and, because it’s new, it’s likely to last at least as long as they plan to live there. In short, it’s affordable. For now.

Disposable dwellings are one, albeit shortsighted, way to meet the need for affordability but today I’m more focused on those whose needs are not being met. Those of average means who would prefer not to trade quality. Those concerned with energy costs and the long-term durability of their investments. Those inspired by sustainable, indigenous materials and the endearing imperfections of work-done-by-hand.

Today I have a story for them. For you, perhaps. A story of one man who, in his own words, is “subverting conventional building practice with an act of permanence, constructing an energy-efficient, multi-century legacy home for the price of a vinyl-clad, production-built box.”

Could this House Change the World?

Don’t let the pictures fool you. The activity taking place on this rolling, 40-acre spread on the rural edges of Columbus, Georgia, may look like any other house being built but looks can be deceiving. It’s actually a grand experiment. A great leap backwards to take us forward once again.

This is the future site of the Adams House, a 3,000 square foot, structural masonry and timber frame home centered on a grand fireplace that, if everything plays out as planned (and hoped), will be completed for just under $80 a square foot.

In return for that investment, its buyers will receive a rock-solid, practical, custom-built home whose shelf life can be measured in centuries.

Meet Clay Chapman

Clay Chapman is not an architect. He’s not even a homebuilder, really. At least not in the production-oriented way we consider those terms today. He’s more like an artifact from a simpler time — a “field architect,” so to speak. A craftsman who, in the practical application of his trade, was taught the basic patterns of timeless architecture which, in turn, have become the basis for his own designs. Designs that have proven rich in sweat, sense and soul.

He developed his skills as an itinerant builder, raising wooden stables for the rural gentry, until he realized just how much abuse a horse could actually inflict on a building. That’s when he turned to structural masonry, which he found to be “design with 1,200 pound animals in mind.”

For the uninitiated, structural masonry is construction in which brick or stone walls bear the full weight of the building, as opposed to simply serving as a cosmetic veneer for a frame constructed by other means. Chapman lays bricks three brick deep, giving his walls 12 inches of regulating thermal mass. The rest of the building rests upon them.

In time, his increasingly substantial stables gave way to custom homes for well-heeled exurbanites and deep-pocketed townies. The results, without doubt, have been works of purity and great beauty but there’s something else you need to know for this story to make sense. Chapman, you see, views every house he builds as a small contribution towards a greater good — a dream of reforming how we build — and there was one none-too-minor aspect of his work that challenged that goal: its cost.

In short, building meticulously detailed homes for wealthy patrons might provide for a comfortable living but it wasn’t going to impact industry norms in any meaningful way. Yes, historically-speaking, buildings of the noble and well-born have always served to educate, inspire and drive innovation (and, for the artist, present wonderful opportunities), but what really distinguishes our historic building stock from today’s disposable landscape is the skill, durability and practical wisdom embedded in its everyday buildings of common men.

I wonder, he thought, if the benefits of structural masonry construction — its permanence, beauty and gentle environmental footprint — could be made attainable, readily so, to the middle class.

So he set out to do what tradesmen have always done: Try it and find out.

Making It Work

For years, Andrés Duany has been pointing out that the finest, most lasting assets of America’s built history were completed at a time when we had comparatively less wealth. Nonetheless, people routinely dismiss old, solid buildings with the suggestion that “no one can afford to build like that anymore.”

So which is it?

For Chapman, everything is relative. It’s not about whether such methods are affordable or not affordable. It’s about the design choices you make along the way, and the manner in which you embrace the masonry rather than simply viewing it as a feature in an otherwise conventional home. Chapman sums it up like this:

“At the building envelope, the ‘one step’ based structural masonry process can replace nine steps required for conventional building: framing, sheathing, wrapping, siding, exterior paint, insulation, dry-wall, interior paint and the majority of trim.”

That’s a promising start. And from there, his ambition to keep the house under $80 a foot — on par with that of everyday, conventional tract housing — drives other design choices.

For example, masonry corners are labor intensive, which adds disproportionately to cost, so the Adams House is a classic, 4-sided box. That may sound like a concession, but it isn’t. Think in terms of homes historically. More often than not, they also started out as a box, then grew over time via smaller boxes added on. We may have become indoctrinated by the idea that over-articulation is necessary but it’s simply not the case. Scale, balance, and the manner in which a building’s variations catch light all contribute greatly to its dignity and presence.

Then there’s the daylight basement. To build the ground level and second story as a 2,000 square foot house on a slab would have averaged out to roughly a hundred dollars a foot (or more) but by adding a basement, finished out, you gain 1,000 additional square feet of living space for only modest additional cost.

Finally, there’s windows. Chapman loves them, and has included 50 in this one design. When cost is not the driving factor, he’d typically top each window, or bank of windows, with an arch to maintain the high design and structural integrity of the building. That might run $400 for a four foot span. To reduce cost, he might employ steel lintels instead which, to cover the three-brick thickness he builds with, would be about $100. In this case, however, he wondered what would happen if he employed slabs of finished granite (see photo above) for window headers. Turns out, they run about a buck an inch, or just under $50 for the four foot span. The end result? Functional elegance, more than 85% off. A creative cost savings that, taken with the others, allows for certain indulgences. For example, the Adams House will contain no drywall. All interior partitions are being constructed of solid, tongue and groove planking.

The Adams House project is full of stories like these. Here’s another. When I visited, Chapman was nearing completion of a small outbuilding about 100 yards from where the house will be. Why? Because, during construction, he likes to live on the job site and needs a place to sleep. He gets up each day, makes coffee over a campfire, and lays brick. When the house is done, the cabin will become a studio, retreat or playhouse for the owners.

This is the point at which you start to realize that Clay Chapman exists in some sort of alternate universe, doing things totally alien to how we now think of homebuilding. The things you see when you watch him work, or hear when you talk with him, seem impossible or, at the very least, impractical. And yet he’s doing it.

As no shortage of people struggle with delivering solid, dignified housing for an affordable cost, he’s doing it. And then some. Providing a home of true permanence, capable of lasting for as long as it remains loved, at a price suited to the middle class.

All of this raises an interesting point. For some time, we’ve been expecting housing innovation to somehow emerge from otherwise conventional circles and yet, in other aspects of business, we routinely assume that innovation will be driven not by the entrenched but by hungrier, more flexible, more creative outsiders.

The challenges of affordability, durability, and beauty could be well served by such outsiders. And I think I’ve just stumbled upon one of them.

Hope for Architecture

Last year, Clay met Original Green author Steve Mouzon who, like a number of others, has worked tirelessly in support of traditional building and has achieved small-scale affordability through his work with the Katrina Cottage movement. Mouzon recognized immediately that affordable permanence, equally implementable from the rolling, subsistence farm in the countryside to the tightly-knit, walkable city neighborhood, was the “holy grail” he’s long sought.

His encouragement proved propulsive. In response, and despite his discomfort with self-promotion, Chapman has launched Hope for Architecture,” a documentary and blog effort to chronicle his ongoing progress on the Adams House and make its lessons learned available to others.

Visit him, check out his body of work, follow his efforts on Facebook, and share this blog post. His story is the tree falling in the forest.

It deserves to be heard.

(A lot has happened with the house since this story posted. Read the next chapter here.)

–Scott Doyon

If PlaceShakers is our soapbox, our Facebook page is where we step down, grab a drink and enjoy a little conversation. Looking for a heads-up on the latest community-building news and perspective from around the web? Click through and “Like” us and we’ll keep you in the loop.


  1. Your blog was very well written and the pictures along the way of the house being build were amazing. I never thought it was possible to build a house at the present time that was under $80 a Square Foot. But your pictures prove that a lower costing home can be just as gorgeous as a large home. I love this blog. Bravo

  2. Bruce Donnelly says

    I think that the most truly cost-effective solution is a combination. It’s traditional, too. Look at old houses, and you’ll see a gradient from a solid–often brick–front block with major rooms to a back ell that’s a little less sturdily built. That often has sheds built on it, and then there are usually detached sheds (and historically outhouses) behind that. So you have a gradient, with the most permanent part the most solidly built, and the progressively more temporary/improvised parts behind it, and sometimes to the sides.

  3. Jake Wegmann says

    This is a fantastic piece. That one insight alone — that “embracing masonry” — saves nine steps that would be otherwise needed in a wood frame/drywall system — alone was worth reading the piece. This topic desperately needs more attention. More, please.

  4. How do I get hold of this guy so he can build me a house?

  5. Jesse Hagen says

    First, it’s not just as simple as making a design choice to use structural brick. There just aren’t people out there that either have the expertise or the will to do this work. Yeah, you find a guy to feature in your blog, but nice try getting anyone local to bid on your project.

    Second, $80/sf sounds great… but I’m sure you’re not including real estate costs, what else isn’t in that number?

    Besides all that, I would love to get a quote for an outbuilding but I’m sure local contractors first/last words will be ‘pole barn’.

  6. Hi, Jesse. Thanks for the comment.

    I hope I didn’t make it sound like it was easy to find someone doing this. Quite the contrary, actually. I totally agree that most people can’t just pick up the phone and have something comparable done for the price described. It’s how rare Clay’s story is, and how contrary it is to conventional practice, that makes it a story worth telling. My hope from doing so is simply to establish a reality-based contrast to the idea that no one can build like this anymore. Clearly they can. But whether or not there’ll ever be enough people out there willing to look at the world the way Clay does, and approach their vocation accordingly, remains to be seen. He may just remain a rare bird. We’ll just have to see.

    As for the house, it’s a turnkey deliverable, complete with fireplace and all systems and appliances. You’re correct that the $80/sq ft does not include land costs. Gotta draw the line somewhere.

  7. This guy could be the Joel Salatin of the building industry. Nice story.

  8. Thanks, Daniel. Now I’m mad that I didn’t come up with that hook myself. Forgive me if I steal it for a future post.

  9. Wonderful to see this house going up! And I’m very excited about the number… don’t remember discussing $80/SF when we talked a few months ago… that’s outstanding! Simply put, this is a very important project we should all keep our eyes on. Many reasons for that… far too many for a blog comment. Please keep us posted.

  10. Jesse Hagen says

    Hey Scott,

    I appreciate what you’re trying to do & will definitely be following the blog. I see the key to this project’s success as it being replicable. Not just by Clay, but by a general contractor or someone acting as their own, being able to hire a masonry company & get a similiar result.

    I’ll be rooting for them

  11. Interesting article – but not very definitive about just how he can achieve the low area cost, nor how he plans to meet the increasingly stringent code requirements (esp. energy related.) Seems more of a promotional rhetorical piece than substantive.

    The two points that are classically understood – reduction of configuration, and inclusion of basement usable space where you’d typically only have frost wall foundation – are valid and beyond reproach.

    Locating the hearth/heat-source away from outer walls is also not a new idea – more akin to the medieval hall with its fire pit and smoke hole thru roof, with the additional mass heat-sink and distribution within the shell instead of loss to the outdoors. The concepts are very old, esp. Northern European and brought to the US.

    It’s interesting to call 12 inches of brick “insulating” thermal mass. I remember that apartment I had on Bradley Avenue that was like a clay oven in the summer. I note that the photos show ample supply of shading elements (trees), and I would have appreciated that, or a good crop of climbing ivy. Anything to cut the unrelenting rays of the summer sun.

    Another phrase – “gentle environment footprint” – doesn’t always apply to some types of masonry. It used to be that clay masonry was fired on-site, like at Eureka College. That was then, this is now – where we expect a higher performance product in terms of porosity, uniformity in size and strength, and resistance to weather.

    I’m definitely in agreement about the number of products/processes/trades involved adding up the cost of construction of basic shelter. That’s why most schools we do have an exterior veneer, air space, closed cell insulation, and interior masonry load-bearing block with a coat of paint. Durable (inside and out), thermally efficient, and cost-effective. The problems with load-bearing and exposed structure arise with our need to have integrated and concealed systems for electrical and mechanical. Where we don’t have such issues and can expose the elec/mech, the cost is lowered by not having to have a suspended ceiling (but then there’s the acoustical advantage lost in larger rooms).

    A broader knowledge of indigenous construction over history would serve his needs. Where he’s coming from is very conservative except in time and effort. There’s a reason for grass and/or mud-brick huts, just as there’s a reason that in parts of the South and tropical climates the emphasis is shelter from sun and rain with enhanced ventilation.

    Using the local abundantly available materials, and responding to site, climate, and other issues (like need to complete the shelter before winter and allowing time for harvest), shape the most functional alternatives.

    No where is the concept of other than a single-family dwelling mentioned – obviously this is the mindset of someone who’s worked not in spec-projects but for the well-heeled. Even the Tumbleweed Home fellow doesn’t address that kind of site utilization. I’m not sure I’ve found anyone who did it better than the class row-house, which could accommodate multiple families for the footprint, while leaving valuable grade space for shared access from public street and private rear court. That type of building is best suited for the urban plan, where goods and services are purchased from others.

    just some thoughts … lar

  12. Lar, I really appreciate your contributions here. Your level of knowledge on the subject is clear, so I can see how you would find a lack of substance, but keep in mind that we’re editorially geared towards a non-technical layperson audience. Rather than a summary report, my goal was more an introduction to Clay’s somewhat unconventional quest, with basic questions answered and a reference point established from which I could dig more into the “how’s” later, when he’s in the midst of tackling those particular issues.

    At an $80/ft price point, I expect some variety to occur. Some problems will be solved through traditional means, some through new or conventional means. Some will only be mitigated and others may simply prove to be required trade-offs. We’ll just have to see.

    Once he’s well into vertical construction, I expect to revisit. I hope you’ll hang around for the discussion. Thanks again.

  13. Ed Lincoln says

    Thanks Lar! No discussion in the South would be complete without a tall-poppy-lopper.

  14. Beautiful work but “alternate universe” is the most accurate phrase in this story.

  15. Really a nice written and nice pictures. I didn’t believe first that a custom home can be build at $80 rate, but Great ideas found here for building a low cost custom home in a budget. Thanks for your blog.

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  18. Great ideas for building a low cost home on a budget, thanks

  19. I was wondering if I could talk with someone about building me a home, if so please email me the number of contact. Thanks joe dodson

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  1. […] who recently made a field trip to the Adams construction site.  The response to this posting at has been encouraging.  There have been also been many well deserved questions raised.  We […]

  2. […] readers here might recall Chapman from a previous PlaceShakers post profiling his predominantly traditional effort to construct a multi-century structural masonry home […]

  3. […] up here wasn’t my idea. It actually came from a PlaceShakers reader named Daniel who commented on my April profile of a back-to-basics housing experiment taking place outside Columbus, Georgia. For those who missed that piece, it told the story of […]

  4. […] Chapman, a designer and brick mason working to create a model of near-permanent construction at a middle-class price point commensurate with that paid for […]

  5. […] structural masonry home for a price accessible to the middle class. When he launched, I wrote this introduction and, later, when he was well into the process, I posted a […]

  6. […] but equally impossible to deny. So much so that new traditionalists like Hope for Architecture’s Clay Chapman or the Original Green’s Steve Mouzon factor it — and the affection it engenders — […]

  7. […] that the greenest home is typically the one already built. I want preservation, in tandem with building for longevity, to exist as our normative cultural […]

  8. Luxury Blog says:

    Beautiful 3000 Square Foot…

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  9. Solid Blog says:

    Small Solid Square Frame…

    […] for the four foot span. The end result? Functional elegance, more than 85% off. […]…

  10. Chapman Is A Simple Way To Create…

    […] the high design and structural integrity of the building. That might run $400 fo […]…

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