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May 17, 2012 | 12:01 am

Snagging Gen-Y: Do Facebook ads work in public engagement?

Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your consideration.

For those looking to expand public engagement and collaborative process at the community level, this week presents a curious convergence of news and ideas. Setting the stage was CNU20’s “Charrettes and the Next Generation of Public Involvement,” an afternoon breakout session exploring a fairly provocative (for New Urbanists) question: In this era of limited resources, is the traditional charrette still a viable model of engagement and collaborative design and, if not, can it be retooled for relevance?

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Category Back of the Envelope, Public Engagement, Sales and Marketing4 CommentsTags Andres Duany, charrette, CNU 20, Eliza Harris, Facebook ads, Generation Y, Gianni Longo, Millennials, Public Engagement, public process, Scott Doyon, Tactical Urbanism

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