Retail: Walkable urban primer with southwest inspiration

A couple weeks ago, I had the great pleasure of working with Bob Gibbs in Las Cruces, New Mexico, looking at ways to help downtown outperform the suburbs, helping Main Street be more profitable than strip malls. The top lessons were to nurture unique historic character in walkable formats and don’t build leasable space that you can’t lease. For downtown to have a critical mass, the goal is to capture 20% of the retail market share. That’s 10 times the current average of the 2% that most downtowns in the U.S. capture today.

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Let Love Rule: Resilience in Mesquite

Andrew-Von-MaurCrossing Campo Street from downtown Las Cruces into the Mesquite Historic District is like crossing between two urban worlds that are often misunderstood.

To the west is one of the country’s textbook examples of everything that could go wrong with federally subsidized Urban Renewal, including the obligatory seas of parking, corporate CBD architecture, vacant properties, and a one-way loop that locals derisively refer to as “the race track.” The stunning aerial view from 1974 shows the city after its failed open-heart surgery. Even today, after a heroic struggle to dismantle the virtually abandoned pedestrian mall and reinstitute automobile-access on Main Street, the pain of this flattening experience lingers on. The place is deserted on a beautiful September evening.

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